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TIA | The Insurance Apprentice

It's more than just a

COMPETITION

The Insurance Apprentice is a reality-style competition that brings the insurance industry to life like never before. Over one intense week, young professionals under 35 are filmed tackling tough technical, business, and social challenges — all designed to test their skills, spark innovation, and showcase the leaders of tomorrow.

Launched in 2015, TIA has produced ten powerful seasons, capturing the imagination of both the industry and the public. What started as a simple idea — to make a difference in an industry we love and expand the FAnews legacy — has grown into a movement.

Why do we do it?

  • Because who doesn’t love a reality show with drama, pressure, and big personalities?

  • Because our industry needs bold young professionals who can lead us into the future.

  • Because we’re changing perceptions — proving insurance is not just call centres and funeral policies, but a world of skills, opportunities, and purpose.

  • Because education matters — and through every challenge, contestants and viewers learn about business, leadership, responsibility, and the bigger picture.

The bigger picture

TIA isn’t just about competition. It’s about celebrating talent, inspiring growth, and showing South Africa how exciting and vital our industry really is. And now, with TIA on TV, our story and our passion will reach an even wider audience.

FAnews — a family legacy and proudly South African publication — is the foundation of this journey. Co-owners Rianet Whitehead and Michelle Schreuder-Rankin turned passion into purpose by combining education and entertainment, with the shared belief that together, we can build a stronger, more inspiring insurance industry.

Join the movement. Follow us on Facebook, Twitter, Instagram and LinkedIn — and subscribe to TheInsApp YouTube channel.

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Meet the judge

Nox Dlamini

Nox won Season 4 of The Insurance Apprentice. One challenge during the competition became the blueprint for her first business, reinforcing a principle that now defines her career: “Once you see a problem clearly, neutrality is no longer an option. Step in and build.”

Since then, she has carved out a distinctive path at the intersection of business, insurance, risk, and humanity – building solutions that address the protection gap for SMEs and vulnerable communities.

With qualifications in Strategy, Insurance & Risk Management from Wits University and the Gordon Institute of Business Science, Nox is the founder and former Managing Director of XonRisk and now co-founder of BYOR Insurance & Risk Specialists.

Who is Nox Dlamini?

"I am a strategist with a sharp eye for excellence and a firm respect for those who courageously step into the arena to challenge themselves. Also, I'm just a girl!"

We asked Nox some questions about herself. Hover or tap on the question to reveal her answer.

Coffee or hot chocolate?
Hot Chocolate
Early bird or deadline ninja?
Deadline Ninja - something about pressure gets the best out of me.
What’s the one thing contestants underestimate?
Their own ability to withstand the judge's gauntlet - they are much more capable than they give themselves credit for.
Most overused word in the Boardroom?
LSM - contestants need to look beyond broad stroke assumptions and realise they are solving real problems faced by real people.
What’s your hidden talent?
I'm secretly a poet...yes, the tough judge has a soft side. And no, I will not be elaborating further...
Worst insurance cliché?
Insurance is a scam - always eager to take people's money but looking for the tiniest reasons to escape paying claims.
Your bold one-liner for this season?
A bold idea may excite me, but substance, feasibility and execution will win me over every time.

Judge Radar

Patience 6/10
I have it, just don't waste it.
Poker face 2/10
My face hides nothing!
Love for big ideas 9/10
Dream big but show me the mechanics.
Tolerance for waffle 3/10
Ironic as I am a waffler myself.
Ability to smell BS 10/10
Instantly.
Sympathy during weak pitches 4/10
Nerves are understandable. Lack of depth is inexcusable.
Sugarcoating feedback 4/10
Getting better at this, tough love doesn't have to be cruel.
Spotting X-Factor on day 1 8/10
Aura is undeniable when you encounter it.
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Meet the judge

Simon Colman

Simon Colman is the CEO of The Liability Company, underwriting on behalf of Old Mutual Insure and OMART Insure. A liability specialist with over 30 years in the industry, he combines deep technical expertise with a passion for digital innovation, helping brokers navigate increasingly complex risk landscapes.

On television, he is better known as Judge Dread on The Insurance Apprentice — where sharp insight, straight talk, and zero tolerance for mediocrity have become his trademark.

Simon is a Fellow of the IISA and holds an HCII as well as a Diploma in Digital Business from MIT and Columbia Business School (USA). Away from insurance, he is a mentalist and performer; a skill set that comes in surprisingly handy when assessing risk, reading negotiations, and occasionally predicting which contestant is about to make a very expensive mistake.

Who is Simon Colman?

"A liability guy who believes talent beats ego, ideas beat noise, and integrity beats everything."

We asked Simon some questions about himself. Hover or tap on the question to reveal his answer.

Coffee or hot chocolate?
Coffee. Always.
Early bird or deadline ninja?
Deadline ninja.
What’s the one thing contestants underestimate?
How hard it is to think clearly when the pressure is on.
Most overused word in the Boardroom?
“Passionate.” (Everyone’s passionate. Show me useful.)
What’s your hidden talent?
Reading a room in under 30 seconds.
Worst insurance cliché?
“We’ve always done it this way.”
Your bold one-liner for this season?
“If you can’t explain it simply, you don’t understand it.”

Judge Radar

Patience 6/10
Poker face 8/10
Love for big ideas 9/10
Tolerance for waffle 2/10
Ability to smell BS 10/10
Sympathy during weak pitches 7/10
Sugarcoating feedback 3/10
Spotting X-Factor on day 1 7/10